Info
| Production Company | JA Digital
|
| Agency | Drum
|
| Director | Helen Downing
|
| Producer | Emma Carter
|
| DPs | Steve Annis
|
| Editor | Rod Main
|
| Music | Mark Ronson - 'Introducing London'
|
| Camera | RED One
|
| Colourist | Thomas Urbye @ The Look |
The Look was chosen to conform, grade and online a commercial for cinema, as well a various short films for TFL's website in 2k to promote cycling in London
Shot on the Red camera, the films had to look fresh and beautiful, making London feel warm and summery. Five different films all have their own look, but a theme remains throughout.
You can watch all 5 either at the Tfl website or at their YouTube page