Cycle London TFL
Production CompanyJA Digital
DirectorHelen Downing
ProducerEmma Carter
DPsSteve Annis
EditorRod Main
MusicMark Ronson - 'Introducing London'
CameraRED One
ColouristThomas Urbye @ The Look

The Look was chosen to conform, grade and online a commercial for cinema, as well a various short films for TFL’s website in 2k resolution to promote cycling in London

Shot on the Red camera, the films had to look fresh and beautiful, making London feel warm and summery. Five different films all have their own look, but a theme remains throughout.

You can watch all 5 either at the Tfl website or at their YouTube page, above is a compilation.