|Label||Warner Music UK, Ear Storm|
|Production Company||The Found Collective|
|Director||Barney Steel & Mike Sharpe|
|DPs||Dan Trapp & Mark Silk|
|Editor||Vid Price @ Family|
|Colourist||Thomas Urbye @ The Look|
The Look was chosen to grade ‘Witchcraft’ after our previous work on ‘Watercolour’.
The ‘other world’ grade is cool strong and baron, while in stark contrast the girl has a subtle pink tone which gives it a beautiful feel and keeps the visual style interesting throughout the video.
The Workflow: Once the edit was complete by Vid Price at Family, the conform was extracted from the original R3D Red files and a pre-grade was set with the Directors attending. Each shot was then exported as an HD Quicktime and re-conformed into After Effects where The Found Collective took over with their vfx work. A few days later the promo was supplied back for a final grade here at The Look.
This promo on Youtube has exceeded 16million views